Lauren Basiura

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead

It has been a great pleasure over the years to meet and work with some amazing pioneers in the world of high technology. 

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Mar

I have learned quite a bit in my nearly 30+ year marketing career. Probably the most significant is the importance of strat

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in s

One small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma busines

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But i

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been research

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization