Lauren Basiura

B2B buyers are increasingly turning to third-party content to guide their purchasing decisions. In fact, Gartner estimates

Ever heard of the phrase, “Work smarter, not harder”? The days of posting on social media all the time to help viewers

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between pai

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This even

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with a

You need to efficiently market your business, and factors like strategy and data-driven decision-making are largely respons

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series o

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper

As technology advances, the lines between physical and digital worlds are becoming blurred. For example, how often do you a