Lauren Basiura

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble cont

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we wer

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explain

Let’s talk about the term “logo acquisition.” As you probably know, it’s a sales euphemism for landing a new cli

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “The Ge

As I discussed earlier this year in my post “Executive Insights: World-Class Demand Generation and Corporate Social Respo

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinar

When I joined my longtime colleague and friend Howard Dresner at his company Dresner Advisory Services earlier this year, I