Lauren Basiura

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Ch

Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more h

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out.

Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits

Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up you

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to bu

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve mo

Most marketing professionals will swear by the power of video content marketing. More than half a decade ago, Cisco predict

Nope. This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re

The Secret Weapon to Defeat the Content Marketer’s Common Enemies What if I told you that besides the usual content mark