Lauren Basiura

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of

The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B lea

The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals

If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and

By 2020, digital marketing ad spend across the world is expected to reach a collective – wait for it – 335 billion doll

Adopting multichannel strategies is crucial for marketers. Your content needs to meet your customers where they live online

It shouldn’t be a surprise by now that live video marketing is one of the hottest video marketing trends today, especiall

Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media f

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First,

You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and