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Generating leads is an integral part of any business today. What is a business if not for customers? “You are out of business if you don’t have a prospect!” – Zig Ziglar 61% of marketers say that a lack of resources like staff, funding and time, is their biggest obstacl
Email marketing almost feels like a retro form of digital marketing nowadays. With the development of social media and general content marketing, sometimes your email efforts might hit the backburner. Resist this urge! Email marketing is important to your efforts, and needs time an
Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online. The ever-growing world of social media and even the traditional forms of email marketing have creat
Packaging keeps a product safe when it’s in transit between a manufacturer and a consumer. Companies can also use it to divide components of a product and make it easier to purchase something in individual quantities. Of course, there’s more to packaging than just utility. It�
My journey into content marketing actually started in 2004 when I went to work for a well-known market research firm that very few people had actually ever heard of. They hired me as their first VP of Marketing. My team of 1 (me) had absolutely zero budget to start. But as a rese
All businesses need quality leadership. Someone or a group of people with a vision and the work ethic to make it reality. Without a presence at the helm, the ship could crash and sink into the sea of commerce as quickly as it set sail. One of our favorite business books we have
Marketing during a pandemic? You did it! Your reward? Record inflation and the challenge of marketing in a down economy that feels as uncertain as ever. If you’re a frustrated marketer or business owner — you’re not alone. We’ve all felt the squeeze of the past few years.
An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the su
![MQL to SQL: The Qualification Process [Infographic]](png/mig-feature-image-template-18-1-qce5f178f42v9m43xp34fedsrh6as1s7veyhtfoglc.png "MQL to SQL: The Qualification Process [Infographic]")
The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy, so your interactions with your leads must vary depending on what life cycle stage they are in.
Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your audience is important for the growth of your business. But let’s face it - sometimes the creative well runs dry. As a content marketer, it’s important to be
