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Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. Questions about martech tools run through your mind like: What are the best automation platforms? How smart are your prescriptive analytics?
Attention is a limited resource. People only have so much to give, and if your emails don't have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world
Just like a parent to their child, you might think your website is perfect. You’ve spent days or weeks on end designing it, building it, finding the perfect images to accompany engaging copy, and working late nights to finish it. You’ve invested so much time and energy into
Does standing out online against competitors feel like a game of cat and mouse? They publish an interesting guide – you rush to publish something similar with slight changes. They expand to a new social media platform – you develop a strategy for that platform to make sure yo
You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. However, in today’s world, where we can utilize predictive analytics tools
SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn't provide you with the big picture. In developing or improving an SEO strategy, companies need to consider the di
Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Whether you’re entering an overseas market with a di
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple or Nike – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer
To lead or not to lead? This is every marketing expert's inner thoughts when deciding which leads to acquire and nurture, and more importantly, how to do it. At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and o
Let’s talk about the term “logo acquisition.” As you probably know, it’s a sales euphemism for landing a new client, as opposed to upselling an existing client. Acquiring a new logo is cause for celebration. It means you’ve broken through to a new organization and c
