Marketing Strategy

You already know getting a customer is hard. But keeping them? That’s where things get tricky. Retention is what separates brands that thrive from those that fade away. If you’re not analyzing customer behavior and adjusting your marketing strategy around it, you’re leaving g

How do you really truly determine whether or not your digital marketing efforts are a success? This is a huge challenge for many businesses. According to eMarketer, digital marketing budgets are expected to keep growing. But the expectations to track Digital Marketing KPIs is ev

Marketing teams today operate in an environment where every customer interaction matters. A visitor who clicks an ad expects the landing page to load correctly, the form to work, the email confirmation to arrive on time, and the checkout experience to feel completely seamless. Thes

Tracking your conversion sources remains essential for success. You could spend thousands on advertisements, but without knowing which ones generate outcomes, you are merely guessing blindly. This explains why attribution holds such importance in digital marketing. It bridges the g

The glow of a smartphone screen illuminates a worried face at 2 AM. A car accident, a sudden custody issue, an unexpected legal notice—these are not problems that wait for business hours. In these moments of urgent need, the first step is almost always a frantic search for answer

Email is still one of the most consistent and effective ways to build connections and drive results. Even as platforms shift and new channels pop up, email has held its place because it delivers messages directly to people who want them. But in 2025, drip email campaigns are not th

The marketing industry is evolving rapidly, bringing new changes to how professionals build their careers. With more roles available across agencies, in-house teams, and hybrid models, one question remains top of mind for many marketers: which path offers better pay and long term p

Marketing leaders today are expected to deliver results backed by data, not assumptions. Audiences don’t respond to generic campaigns anymore, and decision-makers want proof that their investments are paying off. To meet these expectations, many organizations are turning to Cu

Between procuring items, investing in fundraising software, and partnering with vendors, silent auctions are one of the most expensive fundraisers your nonprofit can run, but they also have one of the highest returns on investment (ROI). However, you can only earn that ROI if you�

Nonprofits know how crucial marketing is for acquiring supporters, earning donations, and fulfilling their missions. But these organizations also often have tight budgets and limited staff time. Sometimes, you just need extra support to effectively promote your cause—and that’s