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Congrats, you’ve started an Amazon FBA business and are ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand. It’s a crowded space with a lot of voices, and it’s easy for your product to fall to the bottom of the cha
Not all content marketing is created equal. In fact, in a world where every brand is creating content, quality content marketing can feel hard to find. That’s because it takes a concerted, extended effort. But the ROI on a strategy that works is undeniable — brands that do bes
Having a balanced business model is the goal for every company. A strong sales team doesn’t do any good if your business can’t retain its customers. Customer retention doesn’t do any good if the cost to retain customers outweighs the revenue they generate back to your busines
In B2B, trust is everything. Whether it’s a multi-million dollar corporation trying to score a new contract or a startup trying to attract investors, it takes a great amount of trust for B2B transactions to occur. While tried-and true-marketing tactics can be a piece of the puzzl
Content marketing is the driving factor in your website’s traffic. The crown jewel. The keystone. By writing quality content and publishing consistently, you can slash your ad spending numbers and raise conversions. If you aren’t effectively using content marketing - check out
Cold calls are tough. Getting a call in the middle of family dinner from a salesman is the worst. Even the most experienced sales professionals loathe the thought of having to pick up a phone to launch into a pitch with a total stranger on a weeknight. No one involved in these tran
As a marketer, your job is to get your target audience on your team. Competition is tough, and you need any edge you can get to turn prospects into better leads. Marketing is a mind game, and you can (and should) use tenets of basic psychology in your content marketing to ge
Are you using different types of content marketing to execute your strategy? If not, it’s time to start. Maintaining a diverse content library boosts the overall ROI you’ll earn on your content. Plus, it makes you more competitive in a crowded online content landscape — Hu
All content has a shelf life — even your best-performing, high-quality pieces. Frequently auditing and refreshing your content library can ensure it earns you the most possible ROI over time. When you do it, you’ll often have to decide whether to optimize or delete old content.
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead
