Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. Seventy-eight percent report that video helps boost sales figures. Yet not everyone understands how to op
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In marketing, the primary goal is to send the right message to the right people at the right time using the right channel... right? According to the Harvard Business Review, the four Ps of traditional marketing (price, placement, promotion, and product) needs to be shaken up and c
Remember the old fashion "News" paper. Do you know why it was called that? Noteworthy. Entertainment. Weather. Sports. NEWS! Maybe this was news to you? Every single day, readers could expect coverage of each of those categories. Just as they continue to see consistent coverage o
No matter how interesting the topic, every content creator starts running out of content ideas at some point. Whether your role is content strategist or writer, no doubt you know the feeling well: You believe you’ve already covered all the topics you can think of or you’re goi
What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information? Businesses pour thousands of dollars each ye
“Quality means doing it right when no one is looking.” ― Henry Ford Ahh, quality. It’s elusive golden word tossed around at least 20 times a day. If you’re the type of human being who refuses to roll with a mediocre definition of “quality,” you probably came here to
Businesses all over the world had to pivot their entire structure when the pandemic hit. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also meant that revenue fell sharply for many. Now in a re
Your content marketing efforts are one of the most important facets of your digital marketing strategy. Because you follow a distribution plan, your content is plastered everywhere. This is great news! After all, the more platforms your content is shared on, the more chances it ha
It doesn’t matter if you’re a well-established tech brand buying up Super Bowl ads or a local non-profit hanging flyers in the grocery store. All businesses have to figure out how to market themselves effectively and increase the performance of their marketing team to see succe
Congrats, you’ve launched a brand new product and you’re ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand. Whatever your industry is, it probably has a lot of voices, and it’s easy for your product to fall to t











