Content Marketing

Like many Agile marketers, one of the first things I did after discovering Agile marketing was run out and become a Certified Scrum Master. I added the Product Owner certification shortly after, and proceeded to turn my unsuspecting marketing department into two Scrum teams. Withi

Today’s consumers have become savvier than ever, demanding more value for less money than ever before. Enter the direct-to-consumer (D2C) brand. With their ability to cut out the middleman and sell their products and services to the end customer, these brands have transformed not

All marketers do it differently. From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics. New trends are constantly emerging in attempt to keep up with cha

A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, "You know this year I turned 40 years old. And I realize I won't be doing this forever." Ev

Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy. Maintaining the status quo can seem easy; in fact a belief that current marketing operations are working “we

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads. For many B2C firms, one of the most effective ways to capture prospects’ attention

Instant gratification. It has somehow become ingrained in our world's society that it's best to have everything "now." We've grown impatient. We want to lose weight "now." We want to own a home "now." And if we don't have cash, we can use a credit card to purchase items "now." Com

B2B marketers are using video more and more. In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top

A strategy is a must for any business investing in content marketing. Your content marketing strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them. An increasing number of businesses are discovering the benefits of usin

“Why do I need a content marketing workshop?” you may ask. After all, you have a Facebook page, a website, and even a blog where you occasionally post information about your business and what it sells. But a content marketing workshop can take you beyond the occasional blog pos