Content Marketing

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites. Today, keywords are s

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You're walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they ha

“I’ll need that article in my inbox before you leave for the day.” "Are we still on track for getting those photos captioned and queued for the morning?” “Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?” Deadlines r

It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance. Improving em

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes (per a report by NPR and Edison Research) – a growth of

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap betwee

With every passing day, Google becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated as well. We

I’m often leery about starting Agile marketing discussions with practices, because it’s all to easy to slap together some meeting and artifacts without really changing the way you work and say you’re Agile. Teams that do that are usually the ones who say Agile marketing does

You finish reading an article and think, “Wow, that was so _____________!” (informative, funny, helpful, etc.) and you feel compelled to share it with your friends. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write a co

Social networks have become an increasingly important part of how we market online over the last 20 years or so. Almost half of the world's population is now using and sharing content on social media - a staggering 3.484 billion users. While the global average sits at 45% penetra