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Ever feel like you're throwing money into a black hole with your paid media campaigns? You’re not alone. Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Enter automated paid media. By harnessing the powe
You’ve launched your paid media campaign. Ads are running, money is spent, but now comes the million-dollar question: Is it working? Analyzing paid media performance isn't just a good idea; it's essential. At Marketing Insider Group, we know that without measuring the right me
Over the past couple of years, bloggers, search optimizers, and marketers have tried to harness the power of generative AI for creating content and promoting themselves. While AI content is certainly impressive, it hasn't led to the results that many people expected. Why is this
Video content is king, and its potential to boost conversions is unparalleled. About 91% of businesses currently use video as a marketing tool because harnessing the power of video can transform your engagement strategies and skyrocket your sales. There are many ways to use vide
Your website's structure can make a significant difference in your online success. Subdomains, those unique prefixes that precede your primary domain name, are crucial in organizing content and improving user experience. Whether you want to separate different products, target sp
Understanding your customers is critical because you need to give them what they want to keep them coming back. Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. About 63% of cons
Imagine spending a fortune on ads that no one ever sees. Painful, right? Without paid media best practices, your advertising can be a goldmine or a money pit, depending on how you handle it. Did you know that 80% of businesses concentrate on PPC Google Ads? That’s a powerful i
Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report, nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and str
You have to talk to your leads. After all, effective sales conversations are crucial to closing deals and building lasting client relationships in B2B sales. According to a study by Invesp, 80% of leads don't translate into sales, and failing to nurture those leads is the main r
Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You'll need to set strategic benchmarks to measure success, helping you improve wherever necessary. Whether you're a seasoned marketer or just starting, these benchmarks wil
