Social media is quite literally life for millions of people around the world. Many of us are chronically on our phones, browsing the internet or working remote jobs. As a business, staying on top of your social media accounts is one of the best ways to be seen. Building and mana
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Did you know that nearly one in four Canadians speaks a language other than English or French at home? For businesses, this means that a large part of their potential customer base may not feel fully comfortable engaging with content or services in English alone. Many companies sti
Want to attract the right audience? Start by speaking their language. MIG uses topic modeling to find the keywords and themes our audience actually cares about, not just the ones we think they should. It forces us to focus on what matters most to them, not us. That insight dr
Publishing blog content is one of the most effective tools in a B2B content strategy. Unlike paid ads or outbound campaigns, blogs are a long-term asset that builds visibility, educates prospects, and supports every stage of the buyer journey. If you're focused on improving SEO,
Nowadays, social media plays a huge role in brand visibility, engagement, and lead generation. You just can’t have one without the other. Many businesses attempt to handle it in-house but typically struggle to keep consistency, creativity, or measurable results. That’s wh
Say that your company is making big strides in corporate social responsibility (CSR). You’re working to reduce your carbon footprint, support your local community, and adopt more ethical business practices. You want to celebrate the fact that your hard work is paying off with you
Marketing is no longer just advertising, email, and websites alone — it's the continuous experience that takes customers on a journey from first touch to lifelong loyalty. Wherever this is the case, app development is now a key part of an end-to-end marketing strategy. Mobile and
You’ve probably noticed that B2B marketing doesn’t look like it used to. What worked five years ago won’t cut it now. Buyer expectations have shifted. Decision-makers want proof, not fluff. And no one has time for campaigns that don’t move the needle. That’s where s
Text messages and voicemail drops have become powerful tools in today’s CRM toolkit. So much so that adding CRM SMS marketing and voicemail features to your systems can transform one-way touches into genuinely meaningful interactions. Since we’re seemingly all in our “inbo
Hybrid marketing teams are best described as the coming together of internal prowess with the specific skill set that external agencies bring along. It does offer agility for quick adaptation in B2B environments, exhaustiveness for running complicated campaigns, and scalability for











