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If someone asks you what makes or breaks most marketing campaigns, you might rattle off words like “content,” “analytics,” or maybe “strategy.” But if you’ve spent time in search marketing trenches, you know there’s an unsung force behind lasting organic growth: lin
The days of avoiding video content are officially over. Now, it’s a major part of how brands grow, engage, and stay relevant online. Social media platforms are built to prioritize video—short-form, long-form, live, and everything in between. If you're building a brand or
Marketing is the growth engine for any small business, but scaling those efforts can be overwhelming when budgets and resources are limited. Small business owners often juggle multiple responsibilities at once, from operations and finance to hiring and compliance. Amid this hustle,
Running a successful online store goes beyond just offering great products; it requires a well-thought-out marketing strategy, constant optimisation, and execution that brings results. Many businesses turn to eCommerce marketing agencies to handle the complexities of online marketi
![How Often Should You Blog? [Blog Post Frequency RESEARCH]](jpg/how-often-should-you-blog-rbjy8yiybkormeec1t00n0budgabsmfob9yc4gpfy8.jpg "How Often Should You Blog? [Blog Post Frequency RESEARCH]")
In content marketing, consistency is the key to success. Most organizations use their blog as the cornerstone of that consistency. Blogs help you attract new clients by answering the questions your audience asks every single day. MIG believes that blogging with consistency is al
Scheduling social media posts might sound like a task best left for automation tools and quick calendar uploads, but it involves so much more strategy than many realize. Social media feeds move quickly. Relevance also fades fast. And the pressure to be consistent while also enga
Every B2B company has a list of what’s ‘most important’ for the business. In 2025, online presence is shooting to the top of most of those lists. Teams that manage their public perception carefully are more credible, while those who don’t respond to feedback (good or bad
Association members want to be part of a community, but they don’t want to be just another face in the crowd. According to Clowder’s guide to association member engagement in the digital age, “Personalization is critical for demonstrating that your association values its memb
Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. 96% of attendees look for information about an event
Paid social media campaigns are often underrated in the B2B space. We’re typically so invested in other parts of the business that we forget to give social media some major TLC. Why should you give paid media campaigns a chance? They give B2B marketers direct access to targ
