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For years, one of my favorite marketing jokes came from my friend Todd Wheatland in answering the question we all receive in corporate marketing departments: How to make a viral video? Todd proposed only one viable answer: "Shut up!" Those of us in marketing know that video i
The fact you are reading this article reveals, at least, two things about you: you are a content marketer you become an angry content marketer once in a while If I ask you the question "What does frustrate you about content marketing?" I bet you find several reasons to feel a
If Flash Gordon Didn't Reject George Lucas, We'd Never Have Star Wars It was 1973 and George Lucas was still riding the wave of success from his first commercially successful movie American Graffiti. He then began thinking about the type of movie he wanted to make next. As
Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products. I mean, really, how could GoPro not have amazing content marketing? But for those of us who work in industries with lesser cool factors, how do we compete? How can
Many marketing experts have predicted that 2016 will be the year for videos. This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers. If y
I am super-excited to announce the launch of my first book, The Content Formula, co-authored by my colleague Liz Bedor, and with a foreword from Joe Pulizzi, founder of the Content Marketing Institute, and author of Epic Content Marketing and Content, Inc. We created The Cont
Are you a content marketer but you haven't watched Inside Out yet? Shame on you. It's all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content
Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to
93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year,
Every brand doing content marketing should create a space or central hub for the content to live. Doing so allows teams to get the most out of their marketing by consolidating fragmented digital content to a one-stop-shop. While creating a central hub is a universal best practi
