Comments on: Welcome To The Age Of Ad Blocking https://marketinginsidergroup.com/content-marketing/ad-blocking/ Thu, 11 Sep 2025 05:34:50 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Xryztin https://marketinginsidergroup.com/content-marketing/ad-blocking/#comment-12887 Mon, 21 Sep 2015 19:05:41 +0000 https://marketinginsidergroup.com/uncategorized/ad-blocking/#comment-12887 Ad-blocking is indeed a big challenge for digital media companies but this is also a wake-up call for most of these companies to focus on personalization and engagement. Truth is, this will encourage advertisers and businesses to take a deeper look on how they present themselves to their target audience which in the long run will result to better digital marketing practices and less invasive ways to get attention.

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/ad-blocking/#comment-12886 Mon, 21 Sep 2015 17:28:44 +0000 https://marketinginsidergroup.com/uncategorized/ad-blocking/#comment-12886 In reply to Emily King.

That’s a great point Emily. I use it them more for page load time and the tracking is secondary.

]]> By: Emily King https://marketinginsidergroup.com/content-marketing/ad-blocking/#comment-12885 Mon, 21 Sep 2015 17:26:46 +0000 https://marketinginsidergroup.com/uncategorized/ad-blocking/#comment-12885 Being someone in that 18-29 age bracket that blocks ads, the reason I block them isn’t because I’m worried about tracking (though I find ad retargeting annoying).

I’m a tech savvy person who’s frustrated with being served ads from compromised ad networks that propagate malware. I end up installing ad-blockers on the devices of family members, because I’m fed-up of being called out to clean up machines crawling with malware obtained from dodgy ads.

If advertisers want people like me to stop blocking ads en masse then the industry as a whole needs to try to do more to keep networks clean and shut down ones that aren’t.

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