Lauren Basiura

Pricing for e-commerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to d

Offline marketing is not dead. In fact, it's never been more alive. The surge in digital marketing has brought enormous com

Marketers are frequently finding novel solutions for ways to advertise events, products, and services. Most of the solution

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent

A base of one-time buyers is a recipe for a sinking business. To gain a lifelong customer, a business has to embrace custom

Content marketing optimizations are the secret to ranking well, driving traffic and reaching your audience. Highly saturate

Fear is only temporary. Regret lasts forever. ~ Author Unknown Emotions... Who is not a stranger to emotions as m

We talk to lots of potential clients who ask: Why can’t we just create content ourselves? The truth is that most clients

Fall in New England brings many things. Colorful fall foliage, changes in temperatures, rowers on the Charles River, and of

The most profitable time of the year calls for a great holiday marketing campaign. Many e-commerce businesses are already g