Comments on: 7 Mindset Shifts Marketing Leaders Must Make

By: Michael Brenner

Michael Brenner — Mon, 06 May 2013 18:41:17 +0000

In reply to Jackie Kuehl. Very true Jackie!

By: Michael Brenner

Michael Brenner — Mon, 06 May 2013 18:41:02 +0000

Thanks David. More great quotes on marketing here: https://www.b2bmarketinginsider.com/strategy/20-quotes-to-inspire-your-marketing

By: Jackie Kuehl

Jackie Kuehl — Sat, 04 May 2013 19:02:32 +0000

Good tips; however, hasn’t this really always been the case for the marketers doing it right? Good list.

By: David Prinster

David Prinster — Sat, 04 May 2013 04:47:35 +0000

Love this quote: “Marketing’s job is not to help sales people sell, It’s to help buyers buy.”

By: Michael Brenner

Michael Brenner — Thu, 02 May 2013 19:05:50 +0000

In reply to Robert Rose. Thanks Robert. All credit goes to Margaret!

By: Robert Rose

Robert Rose — Thu, 02 May 2013 09:24:48 +0000

This is absolutely one of the more insightful set of recommendations I’ve seen in a while… Wish I could have been there…. Well done Michael

By: Margaret Molloy

Margaret Molloy — Wed, 01 May 2013 19:46:15 +0000

Michael: Many thanks for sharing the article. We are at an exciting time in the marketing profession. Buckle up we are in for an exciting ride! @MargaretMolloy

By: Michael Brenner

Michael Brenner — Wed, 01 May 2013 19:31:42 +0000

In reply to Vladimir Gutenmaher. That's it Vlad. I said the same thing yesterday on an interview.

By: Michael Brenner

Michael Brenner — Wed, 01 May 2013 19:31:07 +0000

In reply to Maryrose Solis. Thanks Maryrose, I like your point on making the connections real and how effective marketing is a balance act.

By: Michael Brenner

Michael Brenner — Wed, 01 May 2013 19:30:08 +0000

In reply to Paula Cusati. Thanks Paula, it's where it all starts and ends. Effective marketing first seeks to meet customer needs and drives business impact in the process!

By: Vladimir Gutenmaher

Vladimir Gutenmaher — Wed, 01 May 2013 09:40:02 +0000

Centricity is another term for an old adagio, “walk in your customer’s shoes”.Too many times customers have to comply to the producer demands when it should be quite vice-versa.

By: Maryrose Solis

Maryrose Solis — Wed, 01 May 2013 00:33:40 +0000

It’s all about ‘social engagement’ which goes beyond relationship building and requires creating an experience that connects a customer to your brand. This is a great article emphasizing that.

Marketing teams, must leverage both left and right brain thinking; bringing the right balance to a marketing strategy. They definitely need the ability to be fluid, such as with startups, but still provide the actionable metrics suggested by previous comment.

Thanks for the article as it continues this important discussion on the nature of business today…less transaction and more interaction.