Content Marketing

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Many marketers an

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. To

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. I

What’s the goal of content marketing? The answer depends on what you want to achieve in your business. For most companies the goal of content marketing is to get business results - outcomes that drive profitable action. Remember that content marketing is a long-term strategy �

Providing a great user experience in your ecommerce shop is the ultimate win-win. It delights your customers, making shopping enjoyable and easy. That creates more sales for you, helping to grow your shop. User experience matters. A smoother path to checkout means more sales for y

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current

Content marketing is still booming. According to research from Content Marketing Institute in July 2020, 70% of B2Bs listed content marketing as their number one investment priority for 2021. 37% of B2Bs also admitted that they hadn’t spent any money on paid ads within the past

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey, then your business may benefit further fro

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and socie

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. When seeking out a partner, you may think