Content Marketing

You feel confident that your brand is a leader in your industry. A great way to showcase that knowledge and expertise is with an “ultimate guide.”  Internet users turn to these ultimate guides when they want thoroughly researched, straightforward information all in one plac

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2020, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola po

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own.

Is anybody successful with content marketing? That’s a big question with different answers. It depends significantly on how an organization measures success. Without clarity around what success means, you’ll likely never know if you’re hitting the mark. Content marketing w

Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. But none of these even come close. What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. I’

Do me a favor and ponder these numbers for a moment: Google is the world’s most popular website, with a whopping 88.07 billion visits just in the period November 2020 – April 2021. Internet users make 3.5 billion Google searches every single day. The vast majority of the

Content marketing is one of the fastest-growing professions in the business world today. It's essential for doing business in today’s digital environment. So, whether you’re a business owner or key employee looking to start a blog, a newly graduated university student, or so

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of de

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. That's why we consider buyer intent to help our clients hone into their t

Content marketing has grown exponentially over the past few years. That's because companies are finally getting the message that great content is the key to business success along the entire customer journey. A career in content marketing is now one of the hottest jobs on the pla