Content Marketing

If you’ve been keeping track of your marketing channel return rates, you might notice that your some of your biggest ROI comes from – surprise – email marketing. Based on statistics, email is one of the main driver of leads and revenue for B2B marketers, proving to be 40%

Improving your organic search presence isn’t for the faint of heart. Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. What does this mean for you? B2B marketers need to be savvier in developing a link buildi

Using a Google sheet for content marketing planning and SEO management is one of the most effective ways you can keep your strategy on track. It’s true that there are tons of powerful technology tools out there for different content marketing needs. But Google sheets should not

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retain

The biggest difference between B2B Content Marketing and B2C Content Marketing is the audience you are trying to reach and the type of content that must be used to reach them. B2B simply means businesses targeting buyers in other businesses. B2B Marketing is much more complex. T

Do you feel overwhelmed by the prospect of building a content strategy that covers all bases? Unsure about the real ROI on your current content marketing efforts? Stretched thin by the constant tasks required to keep publishing content? If you answered yes to any of these question

Your calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads into valuable conversions. Because it’s s

If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain. Banner ad click through rates have fallen to less than 0.1%. And they just keep falling . . . https://twitter.com/BrennerMichael/status/1600209549532704770 This

Your customer retention rate reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business’s long-term growth. Customer retention isn’t only about monitoring the success of your marketing and sales tactics. When you track your rete

The latest B2C content marketing survey from the Content Marketing Institute and Marketing Profs found that 77% of B2C companies are currently using content marketing. Yet just 8% of those stated that their content marketing efforts were “very effective” while 5% said th