Content Marketing

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across vario

Your content and online presence isn’t worth much without a strong digital call-to-action. Let’s face it, a digital call-to-action is necessary if you want your audience to take the next step. Imagine a potential customer reaches your homepage while browsing solutions to the

Innovation has always been integral to marketing. As technology continues to develop and offer endless opportunities for reaching consumers, retail brand managers should be considering how outside-the-box thinking can impact their ROI. As current marketing trends center on customer

Organic search vs. paid search — it’s an ongoing debate in the digital marketing community. Which is better? Which earns more significant results? And which should brands pursue as part of their strategy? The short answer is that it depends. There are a lot of factors to consi

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many

What are the top content marketing blogs you read every day? This is a question I get asked all the time. It's not easy to stay on top of the latest news and updates in content marketing. Smart marketers and business leaders follow the latest content marketing trends, tips, tricks

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants. Over the course of my career, I've heard more than a few executives huff: "we are in the business of selling st

How can you effectively target your ideal consumer? In short, who are the big money-making clients for your business, and how are you marketing to them? Most importantly, how can you improve your customer retention rates and contract value? There are tons of strategies you could

A competitive analysis is a powerful tool for understanding how you compare to competitors and creating smart strategies to get noticed by consumers. Most companies are doing it on a monthly, quarterly, or annual basis. If you feel like it’s been awhile since your company has pe

Research in both the B2B and B2C sectors has widely found that most buyers prioritize brand trust more than any other factor in a purchase decision — even price. So how do you establish that all-important trust to win customers? One effective way is through thought leadership. T