Content Marketing

Ever wondered what makes interactive content so effective? You’ve probably heard that it improves engagement rates, click-throughs, and conversions by as much as 40%, but maybe you’re wondering, “Why?” We’re glad you asked. The best place to look for an expl

Back-to-school season is upon us again. But did you know back-to-school season is the second biggest retail holiday? It’s estimated that parents will spend about $828 billion to set their child up for success at school this year, and that number is only expected to grow. Parents

Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines such as ABC, which is short for “always be closing.” If you’re a sales or marketing practitioner, you probably already know that “always be closing”

For today’s B2B marketers, it’s not enough to just supply their sales teams with marketing content and quality leads anymore. Leading B2B marketers are “full funnel” marketers. They actively work with their sales teams at every stage of the buyer’s journey and sales proc

Social media is a powerful distribution channel for B2B content. In Q1 of 2023, LinkedIn reportedly grew from 414 million to 433 million users. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to con

I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. There, I said it. I probably should have written this post last week when we were thinking of Pokémon responses for SnapApp, but I didn’t. Why? Because we didn’t need

If a picture is worth a thousand words, we should be able to take some pointers from that picture to write our words. Great design succeeds for a reason, and many of those reasons are transferrable to how marketers go about writing compelling content. Here are a few principl

The lifeblood of any social media campaign is 'shares' from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image. Write the right post, and th

Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. That is, if you can get anyone to register for it. Then, if you do get people to register, there’s no guarantee that any of them will actually show up o

We all remember Basic Instinct with Sharon Stone's iconic scene in a cop shop, don't we? Many believe that nothing matters more than sex when it comes to human basic instincts. (Freud would approve!) The reality is, the gradation of our basic instincts is as follows: The in