Michael Brenner

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste preci

Content marketing has grown exponentially over the past few years. That's because companies are finally getting the messag

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorte

What does content marketing have to do with law firms? Just like in any other industries, leading law firms are using conte

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to it

Intentions will only get you so far in life. That’s why we’re planners. We know that to achieve something, you must bui

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% o

Today, the competition among businesses is fierce – especially online. People have more options than they ever have befo

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?” Their industries range

I’m a big advocate of collaboration when it comes to content marketing. When creatives partner with sales teams to crea