Michael Brenner

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on

Retargeting vs. remarketing: are they different or the same? Which one is better? If you’re a marketer, it’s a debate

Marketing online has become essential for every kind of business — even those that operate mostly offline. Consumers are

Think of content marketing as a journey. Like any journey, you need to know the destination. When you have a content market

Managing a product blog is a unique challenge for marketers. After all, the product is the focus, but we know better than t

Knowledge is power. It's an expression that rings true for many. When we know a topic, inside and out, it gives us confide

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has

Organic search vs. paid search — it’s an ongoing debate in the digital marketing community. Which is better? Which earn

What are the top content marketing blogs you read every day? This is a question I get asked all the time. It's not easy to

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which