Michael Brenner

You've heard it all before: "Content is king," "You need a blog," "Invest in content marketing for long-term growth." Bu

Everyone knows they need content. That’s not the problem. In fact, I’d argue that most brands publish far too muc

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen co

Content is a fundamental aspect of every business in the digital world we live in. It serves as the touch point that brings

A year ago, someone I know gave a keynote at one of the largest conferences in the industry and said that the one question

I took some time today to look at the B2B Enterprise Content Marketing report from the Content Marketing Institute. This re

Content creation is a core part of every brand’s marketing strategy (or at least it should be). But its actual execution

You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the

Much is written about how the role of the B2B marketers changed over the years due to the shift in the buying process. And

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketi