Comments on: The 2 Rules of Sponsored Content You’re Not Allowed to Forget https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/ Tue, 02 Sep 2025 12:47:58 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Michael Brenner https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/#comment-14005 Tue, 24 Aug 2021 23:49:34 +0000 https://marketinginsidergroup.com/uncategorized/the-2-rules-of-sponsored-content/#comment-14005 In reply to Debra Toppeta.

That is why we mainly only do guest posting (topic for another post) or the paid contextual ads I mention in the bottom of the post.

I think most people do sponsored posts for their egos / “branding” anyway so the links don’t matter.

]]> By: Debra Toppeta https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/#comment-14002 Sun, 02 May 2021 16:23:01 +0000 https://marketinginsidergroup.com/uncategorized/the-2-rules-of-sponsored-content/#comment-14002 In reply to Duncan Edwards.

My experience has been that all content providers insist on a “do follow” link. It’s a catch 22. Either you get no sponsored posts or Google slaps you down. Any ideas for a solution?

]]> By: Gilbert Samuel https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/#comment-12591 Sat, 21 Dec 2013 16:59:02 +0000 https://marketinginsidergroup.com/uncategorized/the-2-rules-of-sponsored-content/#comment-12591 Seems everybody is going for rule #2, that’s the same thing I’m about to say too. Thanks for sharing.

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/#comment-12590 Sun, 08 Dec 2013 21:32:17 +0000 https://marketinginsidergroup.com/uncategorized/the-2-rules-of-sponsored-content/#comment-12590 In reply to Stephen Bateman (@concentricdots).

Thanks Stephen. I’m going to check that one out.

]]> By: Stephen Bateman (@concentricdots) https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/#comment-12589 Sun, 08 Dec 2013 20:39:43 +0000 https://marketinginsidergroup.com/uncategorized/the-2-rules-of-sponsored-content/#comment-12589 Great debate Michael. Thanks for sharing. I’m including this trend in my content marketing 2014 summit webcast via smart insights (brighttalk) on tuesday and will examine the Zurich/Guardian partnership which seems to me to tick all the boxes in your governance chart https://www.theguardian.com/money/2013/feb/15/about-life-navigator

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/#comment-12588 Fri, 20 Sep 2013 00:40:00 +0000 https://marketinginsidergroup.com/uncategorized/the-2-rules-of-sponsored-content/#comment-12588 In reply to Erinn S.

I do think it’s as simple as that!

]]> By: Erinn S https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/#comment-12587 Thu, 19 Sep 2013 19:40:31 +0000 https://marketinginsidergroup.com/uncategorized/the-2-rules-of-sponsored-content/#comment-12587 Great post-Remembering the ‘rules’ is very important. I see many posts that highly appear to be sponsored and no disclosure!

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/#comment-12586 Tue, 17 Sep 2013 16:19:50 +0000 https://marketinginsidergroup.com/uncategorized/the-2-rules-of-sponsored-content/#comment-12586 In reply to Duncan Edwards.

Good point Duncan. Brands beware of the Google slap!

]]> By: Duncan Edwards https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/#comment-12585 Tue, 17 Sep 2013 15:41:49 +0000 https://marketinginsidergroup.com/uncategorized/the-2-rules-of-sponsored-content/#comment-12585 Important to insist on a ‘nofollow’ link when publishing advertorials for others, otherwise you risk a google slap!

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/#comment-12584 Mon, 16 Sep 2013 18:44:15 +0000 https://marketinginsidergroup.com/uncategorized/the-2-rules-of-sponsored-content/#comment-12584 In reply to Bernie Borges.

Thanks Bernie, you hit on exactly my main point at the panel I was on at #CMWorld: the publishing industry needs to find a way to sustain itself. I do believe sponsored content can be good for the reader, the sponsor and the publisher. As long as we hit #1 and #2 of full disclosure and great content.

Appreciate your support and it was great seeing you.

]]> By: Bernie Borges https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/#comment-12583 Mon, 16 Sep 2013 18:38:08 +0000 https://marketinginsidergroup.com/uncategorized/the-2-rules-of-sponsored-content/#comment-12583 Michael,
As you point out, sponsored content has been around a long time. Now that content marketing has become mainstream, I believe we are going to see more sponsored content in digital channels.

The winning formula for sponsored content (which you covered) is:
1) full disclosure from the content channel
2) valuable/relevant content
3) 3 winners: the end user, the sponsor, the channel.

I believe we are going to see a lot more sponsored content in 2014. That’s my early prediction for next year.

Thanks for covering this topic.

– Bernie Borges

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/the-2-rules-of-sponsored-content/#comment-12582 Mon, 16 Sep 2013 18:35:52 +0000 https://marketinginsidergroup.com/uncategorized/the-2-rules-of-sponsored-content/#comment-12582 In reply to Erika.

Thanks Erika. Both rules are important but this one takes priority.

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