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Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportun
In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities. Even if Agile practices do make it into the organization at an early stage, it’s usually just in the RnD department, where ne
“I’ll need that article in my inbox before you leave for the day.” "Are we still on track for getting those photos captioned and queued for the morning?” “Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?” Deadlines r
It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance. Improving em
Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes (per a report by NPR and Edison Research) – a growth of
For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business. And the benefits don’t just come from our personal experience: a study conducted by MIT suggests that Agile firms
How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap betwee
With every passing day, Google becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated as well. We
I’m often leery about starting Agile marketing discussions with practices, because it’s all to easy to slap together some meeting and artifacts without really changing the way you work and say you’re Agile. Teams that do that are usually the ones who say Agile marketing does
You finish reading an article and think, “Wow, that was so _____________!” (informative, funny, helpful, etc.) and you feel compelled to share it with your friends. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write a co
