Comments on: Why Your Product Is Not What You Sell https://marketinginsidergroup.com/strategy/your-product-not-what-you-sell/ Tue, 18 Jun 2024 06:57:21 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Michael Brenner https://marketinginsidergroup.com/strategy/your-product-not-what-you-sell/#comment-12410 Tue, 06 Oct 2015 18:01:52 +0000 https://marketinginsidergroup.com/uncategorized/your-product-not-what-you-sell/#comment-12410 In reply to Caroline Cronk.

Thanks Caroline. The best example might be Apple who does so very little advertising at all which is really surprising for a consumer technology product company. And when they do advertise, it’s really more about why you buy Apple (great design, everyone loves it, user experience.)

I’m so glad you liked the article. This is such an important message!

]]> By: Caroline Cronk https://marketinginsidergroup.com/strategy/your-product-not-what-you-sell/#comment-12409 Tue, 06 Oct 2015 17:49:02 +0000 https://marketinginsidergroup.com/uncategorized/your-product-not-what-you-sell/#comment-12409 It’s very interesting how you put things into perspective by mentioning companies like Uber and Facebook. The experience a product enables is so important.

]]>