Thanks for the great info. I come across explaining this to my clients often. They say they want to do Facebook advertising, and AdWords (just a few examples), and they are surprised to hear that you can track the data and targeting. It’s almost like they are so used to old marketing methods that don’t have any targeting involved, that’s it’s hard for them to transition and grasp that we can pinpoint so many metrics now.

Thanks again for the great post,
Amanda